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BU 125th
THE BRIEF:
Design the official logo for Bradley University’s 125th anniversary to be used through the 2022–2023 academic year in OOH advertising, merchandise, and special events.
The design of the logo is a direct reference to Bradley’s annual “Lighting of the B” event held every Founder’s Day weekend. I wanted to give my fresh perspective as the intern and go fully student-centric, emphasizing that the heart of the school today is hand-built by the passion and enthusiasm of its people. As a transfer student having a shorter than usual time at the University, that very DIY but eclectic nature is something that stood out to me any time I was on campus.
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
![](https://cdn.myportfolio.com/e4703117-2669-4add-9dca-7fb545db2a4e/7b78bbc1-ab4e-4310-a765-d0a68f3dc936_rw_1920.jpg?h=89dea222599321fb0411ec71d1388d7d)
![](https://cdn.myportfolio.com/e4703117-2669-4add-9dca-7fb545db2a4e/6e16dcdb-4d40-4954-9dc0-8f5a8f48937d_rw_1920.jpg?h=6a4d2637dd3490a36640c8ef2daa34fe)
![](https://cdn.myportfolio.com/e4703117-2669-4add-9dca-7fb545db2a4e/94e1acf9-bef6-4163-8531-58acf4c74108_rw_1920.jpg?h=0ae0eb0b13bb78650c0d0773f98c3cc7)
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