Design the official logo for Bradley University’s 125th anniversary to be used through the 2022–2023 academic year in OOH advertising, merchandise, and special events.
The design of the logo is a direct reference to Bradley’s annual “Lighting of the B” event held every Founder’s Day weekend. I wanted to give my fresh perspective as the intern and go fully student-centric, emphasizing that the heart of the school today is hand-built by the passion and enthusiasm of its people. As a transfer student having a shorter than usual time at the University, that very DIY but eclectic nature is something that stood out to me any time I was on campus.
Adobe Illustrator | Adobe Photoshop | Adobe InDesign