BU 125th
Design the official logo for Bradley University’s 125th anniversary to be used through the 2022–2023 academic year in OOH advertising, merchandise, and special events.
The design of the logo is a direct reference to Bradley’s annual “Lighting of the B” event held every Founder’s Day weekend. I wanted to give my fresh perspective as the intern and go fully student-centric, emphasizing that the heart of the school today is hand-built by the passion and enthusiasm of its people. As a transfer student having a shorter than usual time at the University, that very DIY but eclectic nature is something that stood out to me any time I was on campus.
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
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