Mighty Leaf Packaging
THE BRIEF:
Create new teas and their packaging for Mighty Leaf that retain their brand while reaching a new, youthful target audience.
I made the packaging to express the enlivening and flavorful aspects of these teas using stylized flat graphics and vivid color. The die-cut of the tea inside the mug adds a unique interactivity and reinforces the posterized aesthetic of the box.
Adobe Illustrator | Adobe Photoshop
2 boxes / 5.12 x 3.25 x 3.25 in.
2 sleeves with die-cut / 4.75 x 3.31 in.
