Peoria Bike Hire
THE BRIEF: ​​​​​​​
Create the brand for a potential bike hire in the city of Peoria; consider its relationship with sponsors and application to marketing and assets. 
I aimed to make this brand sporty, communal, and inviting; something that could fit right in with my eclectic, varied hometown of Peoria without looking pompous and out of place. The colors are subdued but playful when in tandem with the vector styles, and the logo came from abstracting ideas around bikes, from the triangles in their frames to their roads and trails.
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
logo and brand identity with assorted mock-ups
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