Peoria Zoo Proposal
Using mocked up examples, propose a redesign for the Peoria Zoo’s interior wayfinding and exhibit signage. Introduce a fresh, unified aesthetic that highlight’s the zoo’s key goal of becoming an ambassador for conservation and education.
I centered all design choices around two key demographics: the children who will be most engaged by seeing and learning about the animals, and their parents who can foster that enthusiasm and make contributions to the zoo’s efforts. My proposal includes two different points of wayfinding, one for sections of the park (divided by continent) and another for animals in one section. I also designed three exhibit signs in three different lighting contexts: the Amur Tiger outdoors, the Burmese Python indoors with regular lighting, and the Taveta Golden Weaver indoors with dim lighting. 
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
Colored Pencil | Gouache Paint 
2 wayfinding mock-ups
2 large, outdoor exhibit signs / 18 x 12 in.
2 small, indoor exhibit signs / 9 x 12 in.
1 small, indoor light box sign / 12 x 9 in.
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